Case Study:

America's Professional Social Workers LogoChallenge

The Massachusetts Campaign for America's Professional Social Workers required the development of a website offering health information and community resources while also promoting the public image of the social work profession and engaging social work professionals to become involved with the site.


  • Custom design integrating the Campaign's visual identity and messaging
  • "Professional Answers" section that allows professionals to submit site content for review and publication on the site
  • Comprehensive directories featuring targeted consumer resources and information such as hotlines, referral services, and support groups
  • Direct Internet Marketing of site among target audiences through email and strategic partnership-building


This Campaign now enjoys a new vehicle for offering public health resources and promoting its mission among both professionals and consumers.

UPDATE: The campaign was so successfull at the state-level in Massachusetts that it served as an inspiration for a national public image campaign led by the National Association of Social Workers (NASW). While the original campaign is no longer active, the national NASW public image campaign lives on: