Case Study: Web Development & Search Engine Marketing


JMS Advisory (JMSA) is a consultancy that offers specialized strategic planning and tenant consulting/brokerage services to the theater and retail development industries. JMSA required a simple website that would not only offer general background and service information, but also attract target visitors and complement JMSA's established professional identity and reputation.


Human Service solutions worked with JMSA to develop a user-friendly website that provides visitors with key company information, invites contact from prospective clients, and is optimized to be found by JMSA's target client audiences in search engines.

Results/Return on Investment

JMSA reports the following benefits attributable to their web site and search engine optimization campaign:

  • Over $25,000 generated in new engagement leads originating from online searches within the first 6 months following search engine optimization.
  • Reduced time spent providing basic company background and service information.
  • Increased inquiries for new services.