A multi-channel campaign to increase Census participation amongst hard-to-count populations. The strategy included development of targeted messaging that could be disseminated across media, from search ads to cable television spots, targeted email, and social media.
Communications & Marketing for Community Action Agencies
You're Committed to Helping People Improve Their Lives.
We're Committed to Helping You Make That Happen.
Whether you have an in-house team, or need to outsource your communications entirely, we partner with CAA's both large and small by offering a range of communications services that are uniquely tailored to reach target audiences in your community, and help your organization succeed.
"HSS has been a great partner to work with... they have consistently exceeded our expectations in regard to timeline, quality, flexibility and innovation."
- Leslie Dunn, Self Help, Inc.
"They continue to exceed our expectations in taking a simple idea and rolling into our overall strategy while keeping us within budget."
- Lisa Clay, Massachusetts Association for Community Action (MASSCAP)
Our Work with Community Action Agencies
Whether your needs are fairly straightforward, or more complex and multifaceted, we can work with your team to build and execute a communications plan tailored to your organization's unique needs. Here are a few recent projects.
HSS developed an outreach campaign to raise awareness about the Low Income Home Energy Assistance Program (LIHEAP) within the Massachusetts. This included development of a media strategy that spanned across several channels for optimal reach.
HSS worked with MASSCAP to develop a state-wide awareness campaign around the theme of "Community Action Works" to help educate the public about poverty in Massachusetts, as well as the role that community action agencies play in helping individuals and families in need.
To learn more, simply complete the form below and we’ll be happy to follow-up with additional information, including:
- Needs Assessment
- Cost Estimates
- Questions & Answers