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  • Why You Need to Secure Your Website with HTTPS and SSL

    Why You Need to Secure Your Website with HTTPS and SSL

    Until recently, most website owners have not had to worry about special measures to secure their web pages unless they were conducting eCommerce transactions, or collecting sensitive information such as medical or banking data. But now all that is changing...

  • WordPress Maintenance Plan

    Why You Need a WordPress Maintenance Plan

    WordPress is the web's most popular content management platform for it's versatility and ease of use. But it also requires consistent maintenance to remain in good working order. Learn more about why a WordPress maintenance plan is critical, and what it should include...

  • Making Your Website Faster

    Making Your Website Faster: Speed Matters

    If concern about frustrating your users with a slow loading website isn't enough of a reason to improve speed, consider the fact that Google cares. A lot. Google acts upon what is intuitively obvious: A poor performing website results in a poor user experience, and sites with poor user experiences deserve less promotion in search results...

  • Your Message Matters

    Your Message Matters

    We have noticed that many Community Action Agencies and other non-profits struggle to effectively communicate what they are about – their brand – including the organization’s key message and their larger role in the community. This is a more significant problem than most people realize.

  • Website Conversion Fundamentals

    Website Conversion Fundamentals

    The actions that you want visitors to take on your website/landing pages, commonly referred to as "conversions", can be greatly impacted by a number of variables that influence whether or not a user is likely to take the next step and convert from an anonymous visitor into a new prospect, a customer, a donor, or registrant.

  • Google Grant Basics: What You Need to Know

    Google Grant Basics: What You Need to Know

    This is a wonderful program that allows nonprofits to have enhanced visibility within the world’s most powerful public information tool – the Google search engine.

  • Does Your Website Need a Text Resize Feature to Be Senior-Friendly?

    Does Your Website Need a Text Resize Feature to Be Senior-Friendly?

    When it comes to web usability for seniors, a key factor is text size and readability. This makes sense, since our vision changes as we age and this impacts what we read both on and off screen.

  • Here’s Why Google is Calling About Your Google Ads Account

    Here’s Why Google is Calling About Your Google Ads Account

    If you manage a Google Ads account, you have probably noticed an increasing number of unsolicited calls and emails appearing to come from Google over the past year. They desperately want to give you advice that they say will improve the performance of your Google Ads campaign.

  • Website Planning Tips for Busy Decision-Makers

    Website Planning Tips for Busy Decision-Makers

    What do you do when you are a marketing director, manager, or business owner who is responsible for your organization's most important communications vehicle - your website? Here are a few tips to help you prioritize your goals and organize your planning for a successful web presence in the year ahead.

  • Test Your Website Speed

    Test Your Website Speed

    Page Speed Insights measures the performance of a page for mobile devices and desktop devices. It fetches the url twice, once with a mobile user-agent, and once with a desktop-user agent...

  • Tips for a Successful Website Redesign

    Tips for a Successful Website Redesign

    While a website redesign can be a fun and exciting project, it can also include a number of variables that range greatly in scope depending on your needs. Before you run out and start designing the next iteration of your website, below are some tips to help you think through some of the key considerations that will help make your redesign project a success...

  • Why a Mobile-Friendly Website is Important

    Why a Mobile-Friendly Website is Important

    Most of us have known for a long time that people everywhere are increasingly accessing the internet on a range of devices. No longer is it safe to assume that a visitor to your company website will be using a traditional desktop or laptop computer - there is a good chance that she will be using a tablet or a handheld Smartphone...

  • Google & Mobile Compatibility (AKA Mobilegeddon)

    Google & Mobile Compatibility (AKA Mobilegeddon)

    On April 21, 2015 Google updated their search algorithm to give preference to websites that are optimized for proper display on mobile/handheld devices. This change can have a significant impact on your site's search visibility and performance for mobile users...

     
  • SEO Fundamentals: Tips & Best Practices for Search Engine Optimization

    SEO Fundamentals: Tips & Best Practices for Search Engine Optimization

    The process of Search Engine Optimization (SEO) has gained popularity in recent years as a means to reach target audiences through improved web site positioning in search engines. However, few have an understanding of the SEO methods employed in order to produce such results...

  • Technology Funding Resources for Nonprofits

    Technology Funding Resources for Nonprofits

    Funding technology initiatives can be challenging for many organizations, particularly those that are nonprofit or at the grassroots level. Fortunately, there are a variety of programs and resources available to help assist with nonprofit technology funding needs. The list below provides a good starting point for those seeking assistance, although it is by no means exhaustive...

  • Web Site Planning Worksheets

    Web Site Planning Worksheets (PDF)

    Web Site Planning Worksheets Prepared by Human Service Solutions, in PDF format.

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