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Full-Service Website Design & Development

A Practical Solution to the Employee vs. Vendor Conundrum:
Cost-Effective, Full-Service Website Development, Maintenance and Marketing

You've invested a lot of time, energy and resources to advance your organization's web presence. But ongoing maintenance, development and strategic planning can be a costly challenge. A smart and sustainable web presence is only as good as the people behind the scenes, and requires a reliable team that can consistently deliver professional results while also navigating an ever-growing maze of choices and possibilities.

Unfortunately, hiring an experienced in-house webmaster to manage your website is not inexpensive, and even entry-level employees can come at a premium, especially in metropolitan areas where demand for services is strong and turnover rates are high as web developers hone their skills and climb the professional ladder toward new opportunities.

Furthermore, there are so many areas of professional web development and management that it is virtually impossible to find a single person to do it all (design, aplication development, coding, programming, database administration, marketing and communications, project management, information architecture, usability, strategic planning, etc), meaning that you need to hire multiple employees with diverse specialized skills if you want an in-house team to cover all the bases of managing a complete web presence.

Sometimes it may be necessary for an organization to maintain the infrastructure and expense of an in-house website management staff (e.g. a company whose entire business model is web-based). However, for many organizations, a contracted website management team provides superior skill and service at a fraction of the cost of the employee model.

Fortunately, web development is an area that is particularly well-suited to a remote team approach, and geography is no longer a barrier to quality service or collaboration. With the HSS Contracted Webmaster ™ Program, we become part of your core team and work with your existing in-house staff to help execute your vision, and facilitate your organizational goals.

Maintenance, Development & Support

On-demand service when you need it:

  • Content Updates
  • Functionality Enhancements
  • Rapid Response for Bugs, Errors and Troubleshooting
  • Web Application Development
  • Information Architecture and Usability
  • Project Management
  • Staff Support On-Demand
  • Collaboration with IT and Other Development Staff

Marketing & Communications

Let us work with you to manage your organization's outreach, including:

  • Design graphics and interactive multimedia
  • Email campaign production and publication
  • Search engine optimization (SEO)
  • PPC campaign management
  • Blog and social media management
  • Web analytics reporting
  • Collaboration and strategic planning with marketing staff, PR, executive decision-makers and other consultants

Leadership and Accountability

An engaged team to drive your web strategy as your organizations evolves, in-line with your needs:

  • Regular status reports
  • On-demand feedback and consultation
  • Strategic planning and collaboration
  • Project management
  • Rapid response time for critical issues
  • Performance monitoring

Return on Investment

Compelling advantages for our clients:

  • Significantly lower cost than hiring in-house staff
  • Minimize liability of turnover and loss of internal knowledge/resources
  • Professional service across the full spectrum of web development, maintenance and marketing
  • Consistent, reliable service from an established team with proven track record

Before you hire your next full or part-time web support staff member, consider the following:

 

Employee Webmaster

Contracted Webmaster™

Base Cost to Company

Median Salary of $73,000 in major metro areas (example).

50% less than the total cost of an employee, on average.

Additional Costs to Company

Social Security Tax, Health Insurance, Disability Insurance, Vacation Time, Bonuses, Continuing Education, etc. Actual total employee costs can exceed $100,000.

None.

Experience and Capabilities

Typically limited to content managment and graphics preparation; 2-5 years experience. Skilled programming and marketing expertise requires additional employees and/or outside vendors.

Team of experts across the full spectrum of web development and Internet marketing with 30+ years collective experience, dedicated to your organization, with skills applied on-demand.

Basis of Compensation

Time-based (40hr week).

Performance-based (services and results delivered).

Turnover Liability

Yes

N/A

Please Note: We only service a limited number of contracted web management clients at a given time in order to ensure quality service, so please contact us to check availability for future planning.

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