A Google Ad Grant is a powerful communications tool that can help your community action agency effectively promote programs and reach new audiences within the communities you serve through the power of Google Search.

The Google grant provides nonprofit organizations with a monthly stipend of $10,000 in Free search advertising, which opens the door for new online exposure to facilitate your mission, including:

  • Promote Programs and Services
  • Recruit Volunteers
  • Promote Events
  • Increase Donations
  • Elevate organizational/brand awareness



The generous $10,000 monthly budget that Google offers with the Ad Grant includes some requirements that must be met in order to maintain your grant status and keep your account performing reliably. If you do not have an in-house digital marketing team to help manage your account, no problem - HSS can act as your partner to help make your Google Ad Grant setup and maintenance a breeze, including:

Grant Application and Account Setup

We can help you with your Google Ad Grant application, as well as getting your Google Ads account properly setup and integrated with your website and other tools, like Google Analytics.

Keyword Research & Audience Definition

We will conduct keyword research to help reach each of the distinct target audiences that your organization aims to reach across all of your programs, services and public activities.

Campaign Setup

We will setup and configure your campaigns for optimal performance, with distinct ad groups and unique ad copy, titles, and calls-to action.

Geographic Targeting

Geographic controls allow us to make sure you’re only using your ad budget to reach people within the communities you serve, for more effective targeting of your ads, with a more efficient ad spend.

Conversion Goal Tracking

We will setup conversion goal tracking to measure activity that is driven by your ads, including form submissions, downloads, page visits, and call tracking.

Performance Monitoring and Reporting

Each month we will send you a report to keep you informed about your campaign performance, including clicks, impressions, clickthrough rate, and ad spend.

Website Integration/Landing Pages

Search advertising doesn’t stop with Google. Visitors will ultimately end up on your website to take action. We will install the proper tracking scripts across your website to make sure that your campaign performance can be measured, and to ensure that your pages are as effective as they can be when visitors arrive on your landing pages.

Quality Assurance & Grant Compliance

Most importantly, we will make sure that your account complies with Google Ad Grant setup and performance requirements so that your grant status remains in good standing.

Want to Get Started with Google Ads?

If your nonprofit would like to gain new online exposure with a Google Ad Grant, let’s talk. Please contact us or fill out the form below and we’ll be happy to provide you with guidance and a plan for getting started.

You can also read more about the Google Ad Grant for nonprofits

To learn more, simply complete the form below and we’ll be happy to follow-up with additional information, including:

  • Needs Assessment
  • Cost Estimates
  • Questions & Answers