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Targeted Search Advertising for Nonprofits

A Google Grant is a powerful addition to your nonprofit's communications toolset, and one that can help you elevate your organization's ability to effectively reach new audiences within the communities you serve.

However, the generous $10,000 monthly budget that Google offers comes with a number of requirements that must be met in order to maintain your grant status and keep your account performing reliably.

We understand that many nonprofits do not have an in-house digital marketing team with the resources to get their Ad campaigns properly setup and maintained on an ongoing basis to meet the Google Grant program requirements. Fortunately, HSS can act as your partner to make getting setup with Google Grants a breeze.

Grant Application and Account Setup

We can help you with your Google Ad Grant application, as well as getting your Google Ads account properly setup and integrated with your website and other tools, like Google Analytics.

Keyword Research & Audience Definition

We will conduct keyword research to help reach each of the distinct target audiences that your organization aims to reach across all of your programs, services and public activities.

Campaign Setup

We will setup and configure your campaigns for optimal performance, with distinct ad groups and unique ad copy, titles, and calls-to action.

Geographic Targeting

Geographic controls allow us to make sure you’re only using your ad budget to reach people within the communities you serve, for more effective targeting of your ads, with a more efficient ad spend.

Conversion Goal Tracking

We will setup conversion goal tracking to measure activity that is driven by your ads, including form submissions, downloads, page visits, and call tracking.

Performance Monitoring and Reporting

Each month we will send you a report to keep you informed about your campaign performance, including clicks, impressions, clickthrough rate, and ad spend.

Website Integration/Landing Pages

Search advertising doesn’t stop with Google. Visitors will ultimately end up on your website to take action. We will install the proper tracking scripts across your website to make sure that your campaign performance can be measured, and to ensure that your pages are as effective as they can be when visitors arrive on your landing pages.

Quality Assurance & Grant Compliance

Most importantly, we will make sure that your account complies with Google Ad Grant setup and performance requirements so that your grant status remains in good standing.

Want to Get Started with Google Ads?

If your nonprofit would like to gain new online exposure with a Google Ad Grant, let’s talk. Please contact us or fill out the form below and we’ll be happy to provide you with guidance and a plan for getting started.

To learn more, simply complete the form below and we’ll be happy to follow-up with additional information, including:

  • Needs Assessment
  • Cost Estimates
  • Questions & Answers