Project Showcase MASSCAP Community Action Campaign
About Our Client
The Massachusetts Association for Community Action (MASSCAP) is the statewide association of the 23 Community Action Agencies (CAAs) operating in Massachusetts. MASSCAP provides effective training, advocacy, and support to all Community Action Agencies.
MASSCAP wanted to develop a media plan that would complement the organization's work examining poverty in Massachusetts, including impact on families and policy decisions, while also educating the general public about community action agencies.
HSS worked with MASSCAP to develop a campaign around the theme of #CommunityActionWorks, which would help educate the public about the role that community action agencies play in serving a diverse range of individuals and families in need, and to de-stigmatize poverty with data-driven messaging based on MASSCAP's research. The campaign was structured to establish a foundation that can support a range of future messaging themes, and that can be rolled out in phases, allowing for flexibility in timelines and budgeting. The initial Phase I effort included the following items:
"HSS continues to exceed our expectations in taking a simple idea and rolling into our overall strategy while keeping us within budget. They are very responsive and easy to work with on a daily basis."
- Lisa Clay | Director of Communications, MASSCAP