Email Marketing

When done properly, broadcast email campaigns are one of the most efficient and effective ways to reach, build, and maintain relationships with your organization's target audiences.

Human Service Solutions can produce, publish and track your broadcast email campaigns for a total outreach solution. Our broadcast email services include the following core components:

Email Production & Formatting

Professionally designed custom emails are constructed in both graphical/HTML and text format for consistent layout and display. We can produce the most appropriate format for your message, whether it's a newsletter, event announcement, product promotion, or call to action.

Your branding and message are integrated to reflect your unique identity
Professional design, copy, and layout editing ensures that your message is communicated effectively
Messages are specially formatted so that the appropriate version displays for each recipient (e.g., regardless of whether they use Microsoft, AOL, or other email reader)
Messages can be dynamically personalized to each recipient

Email List Management & Publication

Convenient database list management allows for headache-free list maintenance, cleaning, and email publication.

Easily collect email addresses and other information from people who visit your website
Upload existing lists from multiple sources and/or create new lists to mail on-demand
Automatically remove duplicate and invalid email addresses from your list
Automated operations, such as subscribe and unsubscribe features, reduce time and maintenance costs

Email Tracking & Reporting

Real-time delivery reporting and link tracking measures the success of your efforts and tells you:

Number of emails delivered
Number of emails opened
Which links have been clicked on, and how many times
How many people have unsubscribed from your email list