Simmons College Urban Leadership Program

Case Study: Digital Video Production Simmons College

Challenge

The Simmons College School of Social Work wanted to find a way to make compelling presentations on behalf of its Urban Leadership Program without having to assemble a group of graduates and instructors for personal appearances.

The site needed to let visitors easily find health information and resources related to book topics, while also integrating a robust content management system that could be utilized by BWHBC staff for efficient site updates.

Solution

Human Service Solutions teamed up with co-producer Skeey Interactive in order to produce a ten-minute digital video that captured the message and goals of the program while highlighting the personal experience of students, instructors and partner agencies:

Full pre-production planning to refine the strategy and process for capturing the right footage and presenting the right message
In-depth on-location and studio interviews with program graduates, instructors and program partners
Post-production editing of footage to format transferable for viewing on CD, DVD, VHS or the Internet
Created CD ROM and VHS tape for convenient distribution, presentation, and viewing

"The video captured, in a succinct manner, all that we had hoped to present in a very brief period of time. I am amazed at how your team was able to take so much information and interviews with a range of people and weave it all together into coherent whole that captures our program just as we had hoped."

Michael P. Melendez, LICSW BCD
Director, Urban Leadership Program
Associate professor
Simmons College, School of Social Work.