The National Association of Socially Responsible Organizations (NASRO) sought to increase member subscribers for their health insurance benefits using the Internet. The organization had been receiving few, if any, inquiries driven by its web presence.
The site needed to let visitors easily find health information and resources related to book topics, while also integrating a robust content management system that could be utilized by BWHBC staff for efficient site updates.
Human Service Solutions worked closely with NASRO to understand their business model, identify target goals and implement strategies for improved search engine positioning and visitor conversion:
NASRO reports the following results attributable to their search engine optimization campaign:
Working with Human Service Solutions is one of the best business decisions we've ever made. The impact that Jason's work has had on our organization has been tremendous and produced tangible results for our bottom line.