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Nonprofit organizations have always faced unique marketing challenges
in finding effective and inventive ways to reach constituents and
target audiences. Today there are more marketing options available
to nonprofit organizations than ever. We help our nonprofit clients
reach target audiences and maximize their return on investment through
reliable, mission-focused, marketing strategies tailored to the
unique needs of nonprofit organizations.
Our nonprofit marketing services cover four core areas that work
together for a complete marketing solution:
Branding, Messaging & Identity
Search Engine Optimization / Internet Marketing
Email Marketing
Web Site Development
Nonprofit Marketing Services
Branding, Messaging & Identity
Effective marketing begins with a focused and compelling message.
Regardless of whether you are using print, radio, video, or the
Internet, the message and visual identity you put forward greatly
impacts how your constituents, members, the media and the general
public view whatever it is that your organization does.
We help nonprofits and grassroots organizations refine their strategic
messaging and build an identity that can be used in communications
and marketing materials across diverse media. We offer the following
core services for putting your best foot forward:
- Message development / concept strategy
- Logo design
- Tagline development
- Copywriting
Contact us to learn more about
what we can do for your organization's identity >
Search Engine Optimization & Internet Marketing
- the great equalizer for nonprofit marketing
If you can not be found in search engines, your organization is
virtually invisible to target audiences of Internet users. Over
80% of Internet users find the information they're looking for using
search engines, which is why it is critical that your organization
be included in the results.
Fortunately, Search Engine Optimization allows nonprofits and smaller
organizations to intelligently grow their support base, connect
with new audiences, and compete on an even playing field with larger
organizations by increasing their online visibility for a long-term
return on investment.
Learn more about Search
Engine Optimization
Read a Search Engine Optimization
Case Study
In addition to Search Engine Optimization, our Internet marketing
services can strategically position your organization in search
engines and online directories via sponsored listings using tools
such as Overture and Google AdWords.
Contact us for an assessment
of your small business marketing needs >
Email Newsletters for Nonprofits
Indiscriminate mass email marketing does not work for most organizations,
and can even have negative consequences. This is why our strategy
for email-based outreach is focused on relationship-building and
strategic promotion to targeted audiences of opt-in recipients who
want to hear from you.
Our email campaigns help you deliver professionally produced email
messages with the following benefits:
- Professional design and layout
- List management and publication
- Email Tracking and Results Reporting
Learn more about email
marketing
Web Site Design and Development - Putting Your
Mission on the Web
Today, simply having a web site is no longer good enough to produce
meaningful results for most organizations - a web site needs to
be goal-focused and tailored to your needs for maximum benefit.
We aim to help clients build custom web sites that solidify a professional
identity, enhance communications, and facilitate goal-driven processes.
Whether you seek to rebuild an existing web site, or begin one
from scratch, our web site engagements address the following essential
components for a professional approach to putting your mission on
the web:
- Design
- Usability
- Functionality
- Strategy
- Promotion
Learn more about web
site services for nonprofits
Web site makeover samples
Web portfolio
Case Studies
Contact Us
to learn more about marketing solutions to meet your needs.
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